PLVTINUM always comes through with infectious dance-pop jams and this one is no different. Titled “12 Step Plan”, it’s a super bouncy bop that twists and turns through wonderfully radio ready vibes. I totally mean it as a compliment when I say it feels like Backstreet Boys and The Chainsmokers fused into one pop entity, oversized swagger and all. It’s always so exciting to realize that in the internet age, an artist like PLVTINUM can make pop music with the best of them, no laundry list of songwriters and major label backing required. This is as organic as pop in all its various forms gets.
I also have to mention PLVTINUM’s knack for such vivid, intelligent lyricism that’s unique enough to identify as his own while broad enough to offer listeners the chance to relate. Lines like, “Toxic, you’re my cigarette smoke,” hit with the perfect amount of pop sass that immediately sticks to the brain and will likely lead to plenty of inspired Insta captions and tweets. PLVTINUM truly has put all the pieces together to round up a rabid fanbase and deliver his sound to audiences far and wide. It’s not a matter of if but rather a matter of when people will catch on to the pastel universe he’s concocted on a wide scale.