Australian producer and vocalist PJ Wolf has decided to bring us back to the early 2000′s when out-of-this-world production duo “The Neptunes” had their stronghold on the music industry, and had already been credited with the shift into strong electronic sounds that would soon completely engulf the entire music world, and take it over by storm. Vocals that are easy to understand, a pleasure to listen to, and instantly memorable, fused with extraterrestrial sounds that provide youthful escapes into alternate realities have always been a favorite of our last few generations. With Cold you get that instant level of familiarity that sounds just like a Pharell laced feature played over his very own Neptune induced space aged tracks. It’s the traditional funky electro-soul sound that we have heard with them in the past, and that feels just as good, as the lyrics become easily relatable with every listen we give:
You, pretend that you don’t have a choice but you do, and I don’t know why you choose the way you do, you tell me somethings wrong, but this is all just the same, yea its all just the same. I―, I never thought to ask the reasons why, for you to show up and not even try it hurts because you’r hurting, and it’s all just the same - yea it’s all just the same. How―come―we don’ talk anymore, anymore, anymore I’m―not―closing doors anymore, anymore, anymore Why are you so cold? Why are you so cold? Why are you so cold? Why are you so cold?”
We have all been in a relationship that has started off strongly and has gone full steam ahead with no clear signs of stopping anytime soon. At first, it seems that this will be the ultimate love story of our lives; nothing before it has ever felt truly as strong and as powerful. The moments are timeless and meant to be, as you see them take shape from every second to every minute to every hour of the days that pass by. The energy is: ‘indestructible’, as nothing can affect your mood because you have subconsciously allowed nothing else to penetrate your mind. The relationship takes on the form of “invincible” to you, as your wiser friends and family members gear their heart-filled warnings up and project them your way. ‘It doesn’t matter because they’re not the ones living it’, you say to yourself. And then, almost out of nowhere, your other half instantly changes. They become a person that you have never seen. The hourly random text messages filled with love notes turn into only sporadic responses to yours. The phone calls go unanswered and pushed off directly into voicemail as the energy becomes distant and cold just like the relationship begins to. You’re left wondering where it all went wrong, and more importantly―why?
Cold by Thief Urban is that very moment captured in melody, vocal delivery, and lyric. For me the song simply highlights how much of a hopeless romantic I have been throughout the years. Although I can’t seemingly put a finger on exactly which Cold person I can relate the song to, it makes me realize that love is probably the most fun-filled and eventful game I have been a part of my entire life, and although I never like to lose a game, the mere fact that I have an unlimited amount of lives in this one will intriguingly keep me playing.
And love will carry on because it’s all just a game, yea it’s just a game.”