The Internet makes it possible to consume a lot of music. Between SoundCloud, Hypem, and everyone and their mothers’ blogs, it’s become something of an addiction. The download era has stricken many of us with a disease that breeds both euphoria and delusion. Yes, it’s certainly great to have so many different sounds, styles, and songs to choose from at the click of the mouse. But at times it becomes really hard to decipher between the good, the bad, and the plain ugly.
Looking back at some of the stuff I’ve “hearted” or “downloaded,” 1, 3, and 5 years ago, some of it just flat out belongs in the trash can. But some of it–the truly excellent stuff–withstands time like the first song, via cassette tape, I can remember listening to (and throwing on repeat) in my mom’s car on the way to Kindergarten: “Black or White” by Michael Jackson.
Awesome pop songs, after 10 straight listens, they still bump. Which really, is the mark of a good song. Whether it’s in the club, the whip, or the sack, the song elevates you.
The kind of music that always has this affect on me is sappy, synth-laden heart-burners in the vein of Passion Pit and MGMT. To get cliche, it’s often described by a term used by every blogger on the sphere: infectious Electropop. And that’s what Cassette Club makes. Fans of Chad Valley and Walter Sobcek, these guys are for you–if Hall & Oates were produced by Daft Punk, it would probably sound something like this.
I was first introduced to their jam, “Number Seven,” about 6 months ago, and it’s at over 20 plays in my iTunes, and another 50 in my car. The London-based duo just gave away all their songs for free, and “Don’t Go,” a ballad about infidelity and regret, stands out as another home run. It’s a package of songs worth a “Like” on Facebook, and it’s one you’ll find yourself revisiting over and over again, like when you used to plug in your only tape and let it loop and loop and loop.
A friend of mine once had this inebriated quote printed in our college newspaper as a prank: “If you’re not looking for love, than what are you looking for.”
Cassette Club are clearly on a mission for love.