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Sade – When Am I Going To Make A Living (Poolside’s Tons of Drums Edit)

Futuristic people, that’s what interest me these days, nothing else.

Look at how insanely fast technology is advancing. Don’t take your iPhone for granted man, that thing is nothing short of a miracle. My question though is how can we be getting so sophisticated in terms of tech and be a such a snail pace culturally?

I’ve never had much of an interest for tradition. I mean how much sense does it make to follow something that was established hundreds of years before, for reasons only relevant to the people who made them and could easily serve no practical purpose for the reality were a part of. If there is a better way to do something would we ignore it simply because of tradition, establishment or comfort?
Sergy Brin came out yesterday saying he wants to end individual car ownership & Travis Kalanick of Uber has been saying the same thing. I don’t know if you guys realize but for CEO’s of two of the most influential companies in the world to say those things is basically like declaring war on the car industry. The car industry represents what I was referring to earlier, systems so massive and established that it’s hard to see a world without them in it, good or bad. Remember those bailouts? The car industry was one of the biggest recipients.
Serge and Travis’s views are so forward thinking that 90% of people will actually side with the car industry and say that not owning your own car would be ludicrous. I represent the Space Age so my view is with the CEOs, self-driving cars and systems like Uber are more efficient in a multitude of ways and individual car ownership is unnecessary. It may be hard to see that now because the solutions aren’t available to the public but whether we like it or not that will be the future.
These type of changes make me think about life in general and how many cultural staples are just as outdated and in need of either being completely eliminated or totally renovated. The first thing that comes to mind is our perception of success and it’s relation to material things…

Haven’t I told you before
We’re hungry for a life we can’t afford?…

I won’t get too into this topic because its way to complicated but those lyrics capture it perfectly. Our definition of success is based on marketing and because of that we spend our entire lives working within someone else’s idea of what life is supposed to be.

When am I gonna make a living?
It’s gonna take a while before I give in, yes it is
I’m sick and tired of scratching a living
I am hungry but I’m not gonna give in, no

Without going into the mountains, swearing off civilization and meditating for days on end to unlearn the programming of the matrix it’s impossible to be immune to the power of marketing. Everything is a sell and they’re getting better and better at knowing what makes us tick and what will get us to buy. So they create this hunger within us, we don’t know why we want that car, why we care so much about a phone, why we’ll spend ridiculous amount of money on coffee etc but the hunger is real. I always wondered why I equally loved and hated the things that motivated me and this Sade song, in all it’s smooth and elegant glory explained it perfectly…

I am hungry but I’m not gonna give in, no.”