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LUUDE – Sink Or Swim Ft. Example & Georgi Kay

LUUDE’s new single “Sink Or Swim” finds a perfect balance of dramatics that makes it worth repeated listens. The alternation of vocals keeps the topline dynamic as Georgi Kay provides a climactic performance that peaks at the song’s drop while Example comes through with a gruffer, rapped flow as a fitting contrast. The production here provides a fantastic groundwork as it’s constantly shifting in new directions, from a minimalistic complement to Example’s bars and an epic swelling of rapid-fire percussion and synths before a dense, intricate hook that’s more than worth the wait.

On a personal note, I appreciate the notion of sinking or swimming, but I’ve been stuck somewhere in between. It feels like I’ve been treading water, doing just enough to keep myself afloat with taking the necessary steps for me to actually swim. It’s a way better prospect than sinking, but I’d like to do more than just float along with the currents. I want to swim my own way through the water and I’m taking necessary steps to do that this week.