Aire Atlantica is one of the most talented young producers in the game right now and his new one “Cut You Off” couldn’t make that more apparent. Featuring a fellow rising talent in KOLE, the two artists lay out a raw track that bucks all the traditions of electronic influenced pop music. It’s grungy, smokey, and fits into the new wave of producers reacting to maximalist production with a stripped down sound – digital interfaces are being traded in for guitars and a rockstar ethos. The hook in particular is a pure ear worm that digs its way into the depths of your skull with KOLE proclaiming “I, I, I just wanna cut you off.” It conjures up images of a sweaty, packed out venue moving in unison to the song’s utterly coercive vibes.
Due to its title, this release also has me thinking about cutting people off. There’s a friend in particular who offered a true “in” to the community in my line of work, but her behavior was embarrassing and utterly destructive. People who I wanted to rub shoulders with were in arms reach, but I had to decide whether I valued my work or my well being more. Fortunately, I made the best decision and cut her off – it’s awkward, sure, but I prevented any sort of scenario that could have tanked my well being in an instant. Cheers to making the tough decisions for the betterment of self.