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Danelle Sandoval – Say No

This is the first time Danelle Sandoval has come across my radar, but it’s readily apparent that she brings the full package as catchy music and a killer sense of style intertwine for exactly what I want from an artist in 2018. Her newest “Say No” has an array of small touches that give it immediately identifiable character, but it also has overarching pop sensibilities that seize your attention in an instant – in short, she has widespread appeal without sacrificing personal flair. Rising stars like Sigrid, Billie Eilish, and Rina Sawayama all have an intangible sense of authenticity that puts them a head above the rest and Sandoval’s approach is no different.

Thinking about the song’s title, I’m reminded how much growth is required to say no. At the beginning of my career, I accepted an outside project that I felt like I had to take on due to a budding friendship, but it quickly became clear that I wasn’t able to devote attention to anything beyond my main focus. I was saddled with the weight of expectations that I clearly wasn’t able to meet without stretching myself thin, so from there on out, I made a point to not push myself beyond my limits. So many people value endless grinding like a form of currency, but I’m a big proponent of working within the parameters that most comfortably suit you and trust your gut when you’re inclined to say no.