You lack the minerals and vitamins, irons and the niacin
F&$k who that I offend, rappers sit back I’m bout to begin… – O.C.
Outrageous and often misleading headlines. Fabricated or inaccurate stories. Little to no accountability and rampant sensationalism. Endless streams of “news” where there is none. Gawker, TMZ, legendary media manipulators like Irin Camron and Ryan Holiday come to mind. Yet in the age of microwave content everything from politics to music is on the table. It’s the touch and go business model. The shameless quest for viral where content is nothing but bait for unsuspecting suckers. We’re victims, pimped by the page vie hustlers. And they want one thing and one thing only – the almighty click.
It’s the era success is measured in page views, amount of comments and social media shares. Content, authenticity and quality being somewhere far down the list of priorities. You’re a fool if you think the comments section exist because they care about your opinion. Let me break it down for you one time…
Your sign up – a click
Your email confirmation – a click
Your comment – a click
Everything you do – a click
Every move you make on these sites is nothing but an impression where the goal is not to add value but to get a page view. You don’t like it? Click off mother trucker.
How else can you explain these random headlines from music blogs –
Breaking: The Game Still Has a Penis, Wants You To Know It
Yikes! Here’s Donald Trump Dancing to “Hotline Bling”
Rihanna’s Father Says Kanye West Spent $500 on a Haircut … Every Day
Justin Bieber Flipped a Chair and Quickly Vacated the Premises During Lunch in France
What Your Shitty Music Taste Says About You
Now don’t get me wrong, a business is a business. Tactics help get to the bottom line but that’s not the problem here. The problem is that the content doesn’t even matter, and the readers are the ones paying the price. Why? Because we’re fed journalistic junk food that has no intention of adding any value to our experience.
Here’s the rules: chop it, bag it, stash it, stack it
Get in, get out – that’s a O.G.’s classic – Jay Z (900-Hustler)
Am I getting through here? It’s not about compelling material, it’s about getting you in for the click to meet page view goals. That’s it! There is literally no other intention, you’re just a sucker getting baited. A.D.H.D kicking in? Here’s some pop culture dopamine words to help – Kardashian, Lemonade, Kanye.
Feel better? Retention on some of these huge websites is less than 5 seconds fam…
“Pageview journalism treats people by what they appear to want—from data that is unrepresentative to say the least—and gives them this and only this until they have forgotten that there could be anything else. It takes the audience at their worst and makes them worse. And then, when criticized, publishers throw up their hands as if to say, “We wish people liked better stuff too,” as if they had nothing to do with it.” – Ryan Holiday
In his book Ryan also mentions the famous Henry Ford quote,
If I had asked people what they wanted, they would have said a faster horses.”
The business model is to give people what they want. Not because they actually want it. Because they can’t afford to risk offering anything else. That’s the dumbest crap I’ve ever heard. Sure, I want to eat junk food sometimes, does that mean I should be eating it every time I think about food? They feed us this nonsense like we care about it. Boisterous, bold and outrageous headlines make you think what they’re saying is important. But the truth behind these headlines is just a bunch of people following a trend. Normal doesn’t make you click. They’re not being edgy, they’re playing it safe. I’m not going to pretend to care about Post Malone at a club with Justin to get you a click. Stop treating your readers like morons.
EMPT has broken every single rule these corporate page view slores deem sacred. The Huffington Post says a post should be no longer than 800 words. Gawker says any idea can be expressed in under 200. They say you should break up content into little pieces so users can slowly digest the material. They don’t want you to jump off to watching porn or cat videos. Blogs post hourly, making sure to be on top of every single release or event to be the first to get your view. Stories are misrepresented and outright fabricated to create news where there is none.
The people behind EMPT are fortunate to be self-sustained. Meaning this website is no ones lifeline. That puts us in a unique place in this deteriorating but still dominant click landscape . We’re not slaves to anything. Nothing dictates our decisions besides our own on sensibilities. Our desire to give you something unique has been the modus operandi since day one. We don’t sell out, period.
When they offered this much, I said no.
When they offered that much, I said no.
When they added some more, I said no.
Can’t do it, the money too low. – Wiley
Money is not hydro to me.
Of course we gotta pay rent, so money connects, but uhh
I’d rather be broke and have a whole lot of respect – O.C.
But you look at these big music blogs and they might as well be the music versions of TMZ. Every time I click an article on Noisey I leave feeling like I just ate McDonalds. They live and die by the click. And trust, I don’t hate the game. Some of these headlines are phenomenal. They’ll get me to click and then read something but at the end of the day I learned nothing of value. No perspective, no insight, it’s all vapor info.
Yet industry says we’re doing it all wrong. So I ask you guys, are we missing something here? Is that type of information something you value. It will be a cold day in hell before we engage in Yellow journalism but we’re open to what you think. So to…
Those who pose lyrical but really ain’t true I feel
There time’s limited, hard rocks too…” O.C/Slick Rick