SOAK – B a noBody

SXSW was interesting this year. McDonalds made its first appearance, YouTube Music was there, Samsung was back selling TV’s after its music service Milk failed to catch on last year, Fader Fort had a surprise performance by Miley Cyrus, Marlboro was on hand trying to make cigarettes cool, and all sorts of fun corporation culture vulture shit was going on. I say that with no hate, just the facts.

Don’t get me wrong though, through the endless array of brand-approved bands there was a sliver of humanity shining through and her name was SOAK. The 18-year-old from Ireland came on stage with just a guitar, closed eyes and some of the purest music I’ve heard in a long time. She captured an energy that was the exact opposite of almost everything going on in Austin. Opening her set with ‘B a noBody,’ an entire room full of drunk partiers became silent and overwhelmed with the angelic sound of her voice and the raw exposed emotions coming from this teenager…

The teenage heart is an unguarded dart
We’re trying hard to make something of what we are 
We’ll never amount to anything  

Come on, come on Come on, come on Be just like me
Come on, come on B a noBody”

This song is an expression of the pressures our society puts on us being busy bee’s, doing a bunch of useless work just to be able to buy shit that will probably do nothing to further our cause. This song is about an adolescent exploring the difference between: being, rather than: becoming. It’s no revolutionary concept, but sometimes music is all about timing and that’s a powerful message right now…

In a time of universal deceit – telling the truth is a revolutionary act.” – George Orwell

We are everything we want to become but marketing is getting better and better at telling us what else we need to get there. I love this beautiful rebellion against the concept, I love the humanity penetrating and overwhelming the branding. Nothing is as powerful as our creativity and expression and that’s something we should all find comforting in these rapidly changing times. SOAK was a beautiful reminder that your benevolence is always greater than brands. Enjoy.


HAIM – Falling (Duke Dumont Remix)

HAIM the must see artists at SXSW 2013 announced by Fuze TV.  I mean damn, I was at SXSW during 2012 and now these girls are heatin’ up big time!  I am always floored by the resemblance these girls have to Fleetwood Mac, I absolutely love it, but of course they have their own unique thing going on from their lyrics, vocals, and knowledge of the craft.  Oh no, this ain’t no silly little all girl pop band getting everything delivered to them.  These girls have a style all their own that is so mature for how young they are, it’s definitely an undeniable confidence and comfortability in their own skin.  Which brings me to what is on my mind:

You ever been really close to someone, shared experiences with that person good and bad, whether it’s a friend, family member or lover, and they turn around blame you for every little thing in their life, call you a liar, metaphorically spit in your face?  You feel really bad at first, especially if this is someone you would do anything for, and you question yourself like maybe I am this horrible devil that they are making me out to be.  Now hopefully you aren’t this lying horrible sack of you know what, that they are making you out to be.  So the light bulb finally goes off in your head because you are strong and confident and you know who you are, you know your truth.  You realize that this person you care about is probably harboring a lot of anger, insecurity, and most likely some lies of their own that they are fighting and delivering onto you.  Sometimes the mind is capable of turning anger and negativity into twisted perceptions.  Therapy 101, HA, your welcome!  But for real, this song and the girls of HAIM are a reminder for me at least to be comfortable with my beliefs and my truth, ‘don’t stop’, keep pushing, and never let anyone tell you who you are, because being confident and knowing your great gets you so far in so many different ways.  There are always going to be people trying to push you down and telling you who you are and who you are suppose to be.  F@*k em!

And they’re calling, 
Don’t stop, no, I’ll never give up
And I’ll never look up, just hold your head up
And if it gets rough, it’s time to get rough
They keep saying:
Don’t stop, no one’s ever enough
I’ll never look up, never give up
And if it gets rough, it’s time to get rough
But now falling, falling, falling
Falling, falling, falling, falling
Falling, falling, falling, falling.”

Duke Dumont never seizes to amaze me.  Never taking away from the original he gives this already lovely and uplifting track just the right progression and sound to make it dance and kick just a little extra for a perfect weekend track.  So since the original can stand on its own just fine I am throwing in the video for a double dose of what is starting to become one of my favorite bands.

Hope everyone is enjoying the weekend, much love!

HAIM – Falling (Duke Dumont Remix)