Pomrad is the alias of Antwerp based jazz keyboard player, rising producer, and solo performer Adriaan Van De Velde. As Pomrad, he is signed to London art label Earnest Endeavours, and released his “This Day EP” in April. His first release came in 2012, the “Vlotjes EP,” and garnered critical acclaim from the international community. Comparisons to popular producers Hudson Mohawke and Rustie elevated Pomrad’s status as a producer to watch.
“Pomslap,” my favorite song from the “This Day EP” is an absolute stunner of a track, rooted heavily in 80’s funk, 90’s hip-hop, and jazz fusion. What really brings everything together for me are the talk box riffs that are eerily reminiscent of Daft Punk’s early work on “Homework” and “Discovery.” I am an absolute sucker for some funky robot melody.
Pomrad performs live as a one man band using synthesizers, midi controllers, and keyboards. Backing tracks are used only when he decides to kill a talk box or keytar solo. Do your ears a favor and pick up Pomrad’s “This Day EP” now.