The art direction for William Darc’s “My Drug” is absolutely insane. The callback to horror tropes like the bat, the ominous red-soaked skull, the death metal font – it all wraps into an expertly curated aesthetic that oozes a grim ethos. Speaking of grim, this track was produced by one of my favorite Toronto duos, Rainer + Grimm. These dudes credits between their r&b inflected work for others and their own organic electronic sounds are top notch, so I always have lofty expectations for them.
Darc uses their killer behind-the-boards work to lay out a hazy, decadent take on “My Love” that easily surpasses its source. His voice glides atop the moody production with a nonchalant sense of utter coolness that makes you want to take a dive into the edgy world he’s building, not just through sound, but also vivid lyrics that paint a fittingly red-soaked picture of drugs and lust. He’s flipping the Toronto sound on its head with a daring approach that makes me way too excited to hear what he delivers next.
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